Redesigning Babbel’s B2B Control Panel for engagement & usability

The Babbel Control Panel is a B2B platform that enables companies, ranging from small startups to global enterprises, to provide their employees access to the Babbel App, where they can take language lessons and classes to enhance their language skills.

My role: Led end-to-end product design, research, and handoff.
Team: Cross-functional partnership between Product, Research, and Engineering.

Problem

While the previous version of the Control Panel offered several valuable features, we identified some issues and opportunities for enhancement.

Low Engagement: Many B2B users reported low levels of employee engagement and expressed a desire for additional tools to foster participation
Lack of guidance: Challenges in locating and tracking important metrics, as well as understanding the necessary actions to take in certain situations
Outdated UI: A new Design System release introduced modern components that could significantly enhance product usability

Discovery phase

Research

I began by reviewing existing surveys and user feedback to gain a deeper understanding of the opportunities we were exploring

Interviews

We conducted interviews with key stakeholders to gather their perspectives and to ensure alignment with business goals

Ideation

Collaborative workshops were facilitated to brainstorm solutions, refine ideas and prioritize features based on stakeholder input

Prototyping and testing

The concepts were translated into a prototype, which was tested with users to iterate and refine the design until we reached the MVP

Final design

New overview page

A clearer and more actionable experience that focuses users’ attention and provides meaningful, data‑driven insights.

Learning program score

A simple, at‑a‑glance program score that minimizes cognitive load and eliminates mental math, allowing admins to instantly understand overall performance.

To-do list

A focused to‑do list that simplifies decision‑making by showing admins exactly what to do next